Last night in Paris, an array of celebrities were gathered to celebrate Swedish giant H&M’s collaboration with French designer Isabel Marant. A major fashion event featuring the actresses Audrey Tautou, Janvier Jones, Freida Pinto but also Alek Wek, Olga Kurylenko, Alice Dellal , Mélanie Doutey, Lou Lesage and many others all around Isabel Marant.
The evening featured the Isabel Marant x H&M collection , which includes the most emblematic pieces of his career, was presented in an original scenography mixing filmimages and mannequins, accompanied by a musical performance by Grandmaster Melle Mel and Rappers Delight, creators of the cult track ” Sugarhill Gang”, all came together to create an atmosphere at the heart of the company. bohemian style largely inspired by the 90s.
A very urban event that transported guests back to the Paris of the 90s, when Isabel a Marant launched her eponymous line. The city being an integral part of her style, Paris was a natural choice to celebrate the collection, which will be launched on November 14 in around 250 stores worldwide, as well as on the H&M e-shop.
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