Margiela for H&M

The mysterious house of Martin Margiela will be the next to collaborate with fast-fashion giant H&M.

At Luxsure, we were lucky enough to be able to visit the H&M showroom and get a sneak preview of the collection.

Margiela is known for his revolutionary approach to fashion and his almost systematic misappropriation of objects. Defined as “The anti-brand with the white label and the practical information”, it’s a mysterious and confidential house (photos of the designer can be counted on the fingers of one hand), so it’s a real surprise to see it collaborating with H&M.

This collection is a summary of emblematic pieces from past Margiela collections.

It’s a synthesis of Margiela’s and the giant’s 23-year history.

The play on volumes and drapery is therefore very present, and we see the use of oversize, the mix of genders (the feminine with shapes

Margiela’s signature masculine style and object misappropriation (the coat/duvet, the clutch/candy wrapper…) feature repeatedly in the pieces of this collaboration, all in the designer’s signature shades: white, black, red, flesh and silver.

The set will be available in a lower price range from November 15 in H&M stores.

Mary Yasmine Arrouche

Photographs by Samantha Rakotoson