Liu Jo inaugurates its new Milan flagship store
Liu Jo kicked off the Milan Fashion Week events with an exclusive opening: at 30 Corso Vittorio Emanuele II in Milan, Liu Jo inaugurated its largest store in the world (350 m2) at a party that conveyed the brand’s style and values. Brothers Marco and Vannis Marchi, owners of Liu Jo, rolled out the red carpet to welcome VIP guests and international celebrities. Kate Moss, indisputable style icon and brand testimonial, was the most eagerly awaited guest. For the occasion, she wore an elegant black dress from the Liu Jo collection.
Massimo Bottura, chef of Modena’s 3-Michelin-starred Osteria Francescana, one of the most innovative chefs in the world, delighted palates with an exceptional show-cooking. He prepared real delights for all Liu Jo’s guests, such as the famous “Ricordo di un panino alla mortadella” and “Un viaggio lungo il fiume Po, da Cervia a Modena”.
Marco Marchi, Liu Jo’s Vice President and Head of Style, commented: “Liu Jo’s flagship store in Milan is our flagship, a new international concept representing the brand’s values, reopening in the heart of Milan with 4 windows and a tripled surface area. For Liu Jo, this store represents a further step forward. The presence of Kate Moss, our style icon, fills us with great emotion. The new Liu Jo world is now complete. We’re proud of the new goal we’ve achieved: from now on, we’ll be focusing enthusiastically on the future and the challenges ahead”.
Liu Jo Store – Corso Vittorio Emanuele II, 30 – Milan
Tel. 0039 02 76317858 – E-mail: [email protected] – www.liujo.it
Opening hours 10:00 to 19:30 Monday to Saturday, 10:30 to 19:30 Sunday.
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