A perfume accord leaking from a décolleté, silky hair, chic lingerie – every woman has her own secrets when it comes to seduction. The perfect little black dress and fabulous jewels to set her off to perfection.
Finding the perfect piece of jewelry is often a tricky business, as it can be difficult to find the pair of earrings that will emphasize the oval of a face, the ring that will highlight the delicacy of a hand or the necklace that will delicately dress the décolleté… The House of Boucheron has decided to help us in our choice by revealing its own secrets of seduction. The famous Haute-Joaillerie house has designed seven unique new creations inspired by the beauty rituals of a woman preparing to go out to meet the man she loves.
Called “Le jeu de la séduction”, this new collection features diamonds, of course, but also sapphires, rubies and emeralds to catch the light, emphasize the gaze and fan the flames of desire. Less colorful than usual, this collection takes up the brand’s characteristic scroll movements, but in a much more playful way for most of the pieces through modularity. A simple gesture is all it takes to change the way the jewel is worn. For example, the central motif of a necklace can be transformed into a pendant or brooch, or other motifs into earrings or even a hair ornament. Seduction becomes a game, depending on the desires of the woman wearing the jewelry.









Boucheron once again presents a beautiful Haute-Joaillerie collection inspired by the codes of seduction, playful and ultra-feminine. Voluptuous, these creations redouble their interlacing, volutes and generous curves for an ultra-modern, delicate rendering that above all demonstrates the expertise of exceptional craftsmen.
BOUCHERON
20 rue de la Paix
75002 PARIS
Tel. +33 (0)1 42 44 09 21
http://www.boucheron.com
Marie-Odile Radom
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