Voici la collection Femme Resort 21 & Homme Printemps-Été 20/21 de MSGM, qui ont été présenté à l’occasion de la Fashion Week digitale de Milan.
MSGM MENSWEAR SPRING/SUMMER 2021 I DON’T KNOW WHERE, BUT TOGETHER
“Che cento fiori sboccino” (May a hundred flowers bloom).
Like the Resort collection, the inspiration behind the Spring/Summer 2021 Menswear Collection stems from a breath of hope, from words that are a declaration of hope but also of intent.
There is energy, vivacity, positivity. There is the enthusiasm of people who, fresh from a difficult time, can’t wait to get on with life and to throw themselves into the future.
“Back in the office after lockdown I found myself re-imagining the collection and reconsidering who we were aiming it at, how we were doing it and what was our message,” says Massimo Giorgetti, the brand’s creative director.
“I tried to go for what was essential, with a strong and compact collection. I asked myself what was the meaning of simplicity, for me and for MSGM. It isn’t only the clean colours, prints and patterns, always vivid, kaleidoscopic and explosive – true to a message of optimism that I felt it was my duty to express. Simplicity is rather total immediacy. The immediacy of fresh, desirable clothes that are easy to wear. Clothes that bring joy.”
“I wanted the collection to convey, both visually and aesthetically, the idea of a joyous rebirth, the yearning for a renewal that I myself was experiencing after the challenging period during the first months of the year,” added Giorgetti. “MSGM can only interpret the present and imagine the future with joy, passion and poetry.” A line on items in nylon jacquard from »Fluo: Storie di Giovani a Riccione”, the cult book by Isabella Santacroce, was written by the very Giorgetti: “I want my heart to beat forever and I want to enjoy life to the full, the sky above my head, sand under my feet, and love always in my hands like a lemon ice cream enjoyed by the seaside on a May afternoon when the best is still to begin, and continue as before, so fast and so immortal.”
The atmosphere is relaxed: striped t-shirts and polo shirts, workwear pieces, checked overshirts worn over printed t-shirts, technical jackets in crumpled fabric over light Bermuda shorts.
The prints are catchy and iconic: tie dye, paisley, Monstera leaves with a tropical flavour.
The colours are either muted or brilliant, but always playful: pink, lilac azure, but there are also bold accents of green, blue and red on sweaters with strokes of jacquard.
Printed or stamped on the knitwear are three works by the American painter Seth Armstrong: Roman Romp (2014), Li’l Baja (2017) and Laurel Canyon (2018).
Seen from the district in Hollywood Hills it is named after, an area crowded with both houses and vegetation, Laurel Canyon seems to refer to the topic of home confinement, and examine in a voyeuristic (but always ironic) way the private lives of its inhabitants.
MSGM RESORT 2021
I DON’T KNOW WHERE, BUT TOGETHER
“I imagine being in a meadow. I can smell the scent of hope, the life force of the growing. Let’s prepare for the rebirth: of the city, of fashion, of ideas, of relationships, of ourselves.” That is what Massimo Giorgetti wrote a few months ago, while still in lockdown, when he presented the slogan “Che cento fiori sboccino” (May a hundred flowers bloom).
“May spring inspire us our silent revolution. The renewal, the respect, the reconnection with Nature.” he added just before returning to work on 4th May.
The Resort 2021 Collection was inspired by these words.
There is a positive attitude, strength and enthusiasm. But there is also serenity, and a thirst for escapism. Spring has arrived, both inside and out: in our spirits, in our hearts and minds; in clothes, colours and print designs.
An image of flowers in constant bloom within the city, under the skyscrapers of the new Milan, symbolise the dream of a potential future, in which progress has a gentle touch, and hasn’t forgotten what is truly important.
Technology and nature co-exist in harmony, the two souls of MSGM come together: one is more feminine and sweet, and the other more contemporary, young and edgy.
Fashion opens out onto a new world, and the looks represent a new world: new ideas, new attitudes, new requirements.
The boundaries between the formal and the informal are being redefined.
The new “nine-to-five” formal look incorporates romantic elements and leisurewear: patched jackets combined with crumpled shirts or manly boxer shorts; ruffles spill out of the jackets, raincoats and cardigans. The “off-duty” feeling is expressed in the satin day pyjamas, lycra tops and fluid trousers with tie-dye flower prints, long fringed t-shirts with micro-pleated trousers.
T-shirts and fleeces are mixed with smart clothes: oversize fleeces with bouquet prints are worn over pinstriped shirts and poplin Bermudas, checked crop jackets, and classic shirts over jogging pants.
Checked cotton and paisley-print seersucker add lightness, and the colours are radiant: sunflower yellow, meadow green and fluffy whites on the clothes, and then subtle shades of pink, lilac and pale blue, decisive strokes of poppy red and brilliant green. But there are also touches of grey, beige and black that suggest a metropolitan dimension.
With the new season, MSGM has renewed its commitment to more sustainable fashion.
And not just with the »Fantastic Green’’ special collection, a capsule collection of fleeces and t-shirts made of certified organic cotton, died with special colourings and bio-degradable inks, which feature in several places in the look book.
The fabrics of the Resort collection are also evolving in an ecological direction: recycled cottons, velvets and polyesters, twill, satin and crepe de chine.