Officine Generale presented its Spring Summer collection in Paris for the first time. Officine Generale also opened its first boutique in the heart of Saint-Germain-des-Prés after two years of existence. For its fourth collection, the brand has reached a new milestone. And what a milestone! In the heart of the district where so créateur has always lived, these 70 square meters in Saint-Germain-des-Prés, at 6 rue du Dragon, anchor Officine Generale in reality.
Noble materials, oak and brass, a gradation of gray on the wall, a sober, masculine universe, designed like an apartment, a place for entertaining.
The boutique will become the heart of the brand, housing all the collections, as well as the “15 Essentiels”, the flagship Officine Générale products that will never leave the shelves. A second opening in Paris is scheduled for 2015, before international expansion in 2016.
Cette publication est également disponible en :
