Reebok and Sandro revisit the Pump Fury for a PE2015 capsule collection, we attended this memorable launch party.
Reebok Classic has collaborated with Parisian accessible luxury brand Sandro to create an inaugural capsule collection for the PE2015 season, featuring the iconic InstaPump Fury model. A fusion of the two brands’ different yet complementary universes, this collection features two limited edition models for women and two for men.
The collection’s sleek, singular aesthetic features bold lines and luxurious details. Launched in 1994, the InstaPump Fury quickly established itself as one of the most trendy and innovative sneakers on the market. Its unique design quickly gained a cult following, and today it remains a must-have for fashionistas and trendsetters the world over. The Reebok Classic x Sandro collection draws its inspiration from the style of two defining decades – the 70s and 90s – while offering modern details and innovative new materials.
For women’s models, the InstaPump Fury Black/Major Purple plays the clubbing card, mixing the spirit of the 70s with a modern, minimalist approach through subtle details, delicate color blocks and superb finishing materials. The White/Wicked blue model adds a touch of luxury and femininity to the sporty look.
The Men’s collection is inspired by the 90s, and pays homage to the retro-futuristic style and technical innovations with which the InstaPump Fury revolutionized the world of sneakers. Each model still has a sporty base and structured lines, but these are reinvented through sleek design and high-end materials for a look that’s both bold and elegant. Reebok Classic and Sandro collaborate on a Pump Fury capsule collection for SS15
Available for €180 from mid-February 2015 in selected Sandro stores worldwide, on sandro-paris.com, Reebok.com and at Colette, Selfridges London, Wood Wood, Solebox, Extra Butter NYC …
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