In the age of Tinder, where finding your soulmate seems to be solved by a playful “match”, it’s jeans’ turn to become the object of this trend. At least they won’t leave your side.
As part of its Autumn-Winter 2015 campaign, “How do you wear your jeans?” G-Star Raw offers an application where, with a few swipes of the fingers, the “jeans matchmaker” unearths the pair you need, sparing you a lengthy search; an endless parade of pages where all pairs of Jeans end up blending together.
With this application, G-Star shows its future orientation, its interest in fun technology that makes life easier and plays on the new uses made of applications. Speed, efficiency: at least with this brand, there are no nasty surprises: quality is guaranteed. No #filter on photos, or lies about appearance. Tired of missed dates? At least Jeans Matchmaker offers you the perfect pair of pants for back-to-school. As for your soulmate, don’t worry: be consistent with your look. Wear your jeans the way you want! The rest will come.
Test the Jeans Matchmaker now on g-star.com
https://www.g-star.com/fr_fr/jeans-matchmaker/index.htm#start
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