Le coq sportif’s new season is all about challenges. The French sports brand has teamed up with Crayola to offer a shoe that can be built with its owner: a sort of “do it yourself” where everyone can print their inventiveness and express themselves freely on immaculate sneakers. Like whiteboards (yes, chalkboards are no longer black), the brand has teamed up with Crayola to create “La tennis Court 1”, on which little ones can scribble to their heart’s content. No more fear of being yelled at for scribbling on your brand-new sneakers: it’s all done on purpose. So it’s less dangerous…
An artist’s tennis court, a canvas that’s constantly renewed, so you’ll never get bored, and above all, you’ll never get bored with the sight of your feet. At the back of the classroom, if the lesson gets too boring, everyone can discreetly let their imagination run riot. Crayola and Le coq sportif are the perfect escape. And it’s better to draw than Snapchat during class: you won’t argue with that. We’re back in touch with a basic but rich and eternal occupation.
Classy insolence with Tennis Court 1 (sold with a pack of 8 erasable felt-tips), to be discovered on the lecopsportif.com e-shop and in a selection of boutiques in France and abroad.
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