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Ricard limited edition for the holidays

by pascal iakovou
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For the festive season, Ricard highlights
its tasting ritual with new
contemporary shapes in an exclusive
limited edition.

A little, a lot… a lot of water and a cascade
of ice cubes, that’s the secret of
Ricard’s unalterable freshness since its creation.

The famous pastis de Marseille has come up with an elegant
graphic illustration for its bottle. Colored
polygons with holographic effects
embody each of the players in this unique
tasting experience. The yellow triangles recall Ricard’s sunny
hues, the bluish shapes illustrate the fresh
water that can be added as and when required, while the silver
flashes evoke the reflection of ice cubes.

True to its commitment to creativity, this year
Ricard once again offers a new interpretation of its unchanged
recipe and its variable-geometry tasting,
the inexhaustible source of its exceptional freshness!

Elegant and luminous, this limited edition Ricard
will be available in supermarkets from
November 2015 at a guide retail price of €18.50.

Cette publication est également disponible en : Français (French)

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