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Photographers Mert & Marcus capture the bold, eye-catching world of Piaget with a print and digital campaign featuring international model Doutzen Kroes
Wherever she is, the Piaget woman captures the energy of the sun and the liberating joy of sun-drenched moments of gaiety. One of her favorite destinations is the magical island of Ibiza. There, her life is transformed into a vibrant party, which she extends at will, under the warm, welcoming rays of the sun. In a new campaign shot by renowned fashion photographers Mert & Marcus, model Doutzen Kroes is the epitome of the Piaget woman. Beautiful, luminous and feminine, she is the heroine of a sun-drenched adventure, captivated by the pleasure of the beauty of this Balearic island. Her unique style expresses her daring personality: she wears radiant jewels and watches, artistic creations by Piaget that translate her philosophy of life: ” to always walk on the Sunny Side of Life”. Known for their compelling images and emotional, colorful photography, Mert & Marcus have transformed this philosophy into a seductive invitation to share the Piaget art of living. Surrounded by charismatic and radiant Piaget creations, free-spirited Doutzen Kroes appears sunbathing in Ibiza. Through the lenses of the dynamic duo of photographers, this new campaign is a hymn to a life lived to the full under the sun of one of the world’s most unforgettable destinations: Piaget Paradisiac.
Under the Piaget sun: the House unveils its new global campaign
Wherever she is, the Piaget woman captures the energy of the sun and the liberating joy of sun-drenched moments of gaiety. One of her favorite destinations is the magical island of Ibiza. There, her life is transformed into a vibrant party, which she extends at will, under the warm, welcoming rays of the sun. In a new campaign shot by renowned fashion photographers Mert & Marcus, model Doutzen Kroes is the epitome of the Piaget woman. Beautiful, luminous and feminine, she is the heroine of a sun-drenched adventure, captivated by the pleasure of the beauty of this Balearic island. Her unique style expresses her daring personality: she wears radiant jewels and watches, artistic creations by Piaget that translate her philosophy of life: ” to always walk on the Sunny Side of Life”. Known for their compelling images and emotional, colorful photography, Mert & Marcus have transformed this philosophy into a seductive invitation to share the Piaget art of living. Surrounded by charismatic and radiant Piaget creations, free-spirited Doutzen Kroes appears sunbathing in Ibiza. Through the lenses of the dynamic duo of photographers, this new campaign is a hymn to a life lived to the full under the sun of one of the world’s most unforgettable destinations: Piaget Paradisiac.
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