“From the age of 11, I felt the need to do what I wanted to wear.” This autumn, designer Isabel Marant will also be satisfying the needs of thousands of low-cost shopaholics. After offering the bling of Anna Dello Russo and the clever iconoclasm of Maison Martin Margiela, Swedish giant H&M will this time be teaming up with the star of “Parisian effortless chic”.
A perfect blend of urban attitude, sexy androgyny and casual elegance: this is the house’s trademark, which the capsule collection will be imbued with to our delight. Gone are the imported products so much in vogue these days (think heels without heels…), Isabel Marant creates the simple and the real, “that women want to wear every day”. And men too, since, for the first time, the designer will be offering a men’s collection.
See you at the crack of dawn on November 14th to get your Frenchy style pass, without having to spend your monthly paycheck!
Designer Isabel Marant with H&M creative consultant Margareta van den Bosch
Illustration: Designer Isabel Marant with H&M creative consultant Margareta van den Bosch – © H&M
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