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Falsely boyish to match the tone
For this Fall-Winter 2013/2014 season, lingerie brand Lou draws its inspiration from one of its favorite stylistic expressions: masculine femininity. A brand signature energized by a subtle blend of genres: stripes and tie prints borrowed from the men’s wardrobe rub shoulders with the delicacy of lace and the lightness of plumetis for a garçonne look of sophisticated elegance. Lou has created a collection with the perfect duality for lingerie with sensuality and character. Classic codes are broken, cuts and materials are revisited for lingerie with a feminine touch.
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