Foot Locker puts its feet to the Music!

Foot Locker, the American sneaker retailer, is putting its feet firmly in the peripheral universe of its products. As we all know, a pair of sneakers, if not dedicated solely to a sporting activity (and even then…) is part of an attitude, a look.

This world, which you join the minute you slip on your sneakers, is driven by music, but not just any music: music on which you can bring your sneakers to life! Foot Locker understands this, and this month launches “Sneakers Mix”: a wide range of sneakers chosen by the brand’s stripers from among the coolest and most colorful of the summer. But that’s not all…

Foot Locker also offers us a video spot in which its teams and their sneakers challenge each other in a battle of beats. The film is punctuated by various Foot Locker models, of course, but also by music and lighting effects.

Urgent viewing and listening!