On June 20, 2013, online shopping site Amazon.co.uk launched a new version of its fashion boutique: Amazon.co.uk/fashion. An enriched version that makes a unique shopping experience accessible to as many people as possible.
We thought Amazon had done it all, but no. Thanks to its new online fashion boutique, shopping is now simple and accessible to all, for all ages and styles. Indeed, the e-commerce company still manages to surprise us and make our lives easier by offering over 1,500 brands and 300,000 references. A godsend for all those who can’t or don’t want to travel to expand their wardrobe in style.
For this new fashion version, Amazon offers quick navigation by brand, product or trend, where the curious can benefit from a rich editorial with advice and lookbooks. A unique shopping experience, with the added bonus of evening delivery or free 30-day returns! “With this fashion boutique, we aim to meet the specific requirements of fashion shopping and offer our customers a unified experience. They have permanent access to a huge dressing room, suitable for the whole family, with simple navigation, visual universes built around trends and exclusive collections, and the quality of Amazon services” explains François Saugier, Director of Fashion Clothing and Accessories Europe.
Animated in a playful, simplified and practical way, Amazon.co.uk/fashion offers a unique online shopping experience that makes life easier. So you can enjoy the sales without the stress of crowds and noise!
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