Mercedes-Benz France creates a stir during Paris Fashion Week, with six models of the new CLA four-door coupé on the catwalk.
Six rising stars of Parisian fashion were given the most glamorous Mercedes of the moment, the new CLA four-door coupé, to practice their art. The six designers created a specific cover to “dress” the new “fashion victim” of the Mercedes-Benz range. The designers were able to give free rein to their inspiration around the theme “Mind Of Its Own”, which among other things illustrates the individuality of the new Mercedes four-door coupé and recalls the universal concept, “Making the Extraordinary Accessible”.
| Les Designers |
Constance BOUTET
Serkan CURA
Annelise MICHELSON
no editions | Christian NIESSEN + Nicole LACHELLE
Eugène RICONNEAUS
Nicolas THEIL
This move is part of Mercedes Benz’s commitment to being a partner to fashion, as the company already sponsors most of the world’s Fashion Weeks.
On MBextraordinaire.com, Mercedes-Benz France has also launched #EXTRAORDINAIRE, the new address dedicated to its deep commitment to fashion around the world. MBextraordinaire.com showcases the latest news, images and videos from the world of Mercedes-Benz fashion, with the overall ambition of discovering the extraordinary through #EXTRAORDINAIRE.Mercedes-Benz France has chosen a youthful approach to mark its commitment to fashion, beyond the catwalks, on the Parisian boulevards and out of the ordinary. By choosing the future stars of French design, Mercedes-Benz France is opening up a new dimension in fashion on the move.
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