Since May 6, the underwear brand synonymous with elegance and sexy lingerie has been telling us what singularity is, through a seductive campaign spot.
In this spot, supermodel Barbara Palvin wanders through the thousands of rooms of an imaginary Intimissimi hotel in search of the “Perfect Bra”.
This is the key to the success of the Intimissimi brand: creating collections that express the personality of each woman.
What’s a bra’s recipe for success?
It’s to offer 14 different bra models and 15 size and cup combinations, designed to meet the needs of every body type.
This concept was created to offer women more than just a bra size, but truly “her size”, unique, personal and adapted to each woman’s morphology.
This black and white video was directed by Matthias Zentner.
The room numbers (75C, 80A, 80B…) are the keys to the right room for each person… referring, of course, to the quest for the “perfect bra”.
In addition to this video spot, the brand will launch a youtube channel dedicated to the campaign.
http://www.youtube.com/intimissimiofficial
campaign, as well as a mini website to enable every woman to choose her own “perfect bra”.
http://www.intimissimi.com/theperfectbra
The video will be broadcast on Italian TV channels, as well as in many European countries (Austria, Poland, Portugal, Czech Republic, Russia, Spain, Hungary and Greece) to reaffirm the brand’s international success.
Hashtag of the champagne #theperfectbra Video available on youtube since May 6, 2013 .
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