Oasis launches its Fashion Kiweek to announce the launch of its tshirt range!
At a Paris fashion show worthy of the greatest, Oasis presented its first Tshirt collection to the fashion press. A fun, quirky and humorous collection, true to the brand’s DNA.
True icons of pop culture, the little fruits pushed the “Be fruit” phenomenon even further and led Oasis to take a major step forward in its development! Ever closer to their public, they entered the textile market with the “Fruitstore”. Conceived as a tribute to their fan community, this new online store now sells T-shirts featuring Ramon Tafraise, Orange Presslé, Mangue Debol and the whole gang. It’s the advent of fruitwear!
THE 1ST E-COMMERCE SITE DEVOTED EXCLUSIVELY TO OASIS T-SHIRTS
The fruit gang is ready to conquer fashion! The Fruitstore inaugurates a new stage in the brand’s development: e-commerce. The site offers a wide choice of men’s and women’s t-shirts, in 3 brand-new collections featuring the best of the Oasis universe. For each model, 4 cuts are available: classic, close-fitting, V-neck and a high-end version. Spreadshirt, Europe’s leading online retailer of personalized t-shirts, is the partner in charge of the Fruitstore’s success.
/// TrendyFruit Collection
Fruits are all the rage! This collection features them in an iconic way, with a stylized aesthetic, an arty label and a resolutely fashionable tone. It’s the fruitsters look!
/// Blackiwite Collection
Breaking away from the brand’s bright colors, this collection breaks with codes, with black & white visuals and original taglines using famous expressions or quotations. Sober and chic, the Be Fruit spirit in all its elegance!
/// Fraisebook Collection
This collection draws its inspiration directly from the most popular posts on the official Oasis Be Fruit Facebook page. Flanked by their “cult” taglines, the visuals have been reworked in a more streamlined and emblematic way. A vibrant tribute to the Oasis community!
/// Collector’s T-Shirt “3 million fans
And one, and two, and 3 million fans on Facebook! A success like this deserved a special t-shirt to celebrate the extraordinary complicity between the Be Fruit community and the little fruits, who haven’t gone soft just yet! 3 different designs will be put to the vote of fans. At the end of the vote, the winning t-shirt will go on sale in the Fruitstore.
THE FRUITSTORE: AT THE HEART OF THE OASIS UNIVERSE
From digital to point of sale, the Fruitstore is at the heart of the Oasis ecosystem.
/// Physical relays in contact with the public
It’s just a short step from an online store to a boutique! The Fruitstore collections will go on sale this summer in a corner in the heart of Paris. Business to be discovered.
www.oasis-fruitstore.com
http://www.facebook.oasis-fruitstore.com
http://www.spreadshirt.fr/
CUPS AND PRIZES :
> 4 cuts for men and women
> 4 sizes available (S,M,L,XL):
The ” B&C ” t-shirt (classic): 3 colors >15,90 €, recommended retail price
The ” Près du corps ” t-shirt: 8 colors > 19,90 €, recommended retail price
The ” Col V ” t-shirt: Men, 3 colors > 22,90 / Women, 1 color > 24,90 € recommended retail price
The ” haut de gamme ” t-shirt: 8 colors 25,90 € recommended retail price
Cette publication est également disponible en : Français (French)
