Kering is launching a groundbreaking collaboration with fashion blogger Garance Doré. For several months, starting today, she will recount, through a series of videos, the unique way the Group nourishes the imagination of its brands. From Milan to Paris, via London, New York and Costa Mesa, from fashion shows to studio and boutique visits, Garance and her team set out to meet the artistic directors and managers of the Group’s brands, as well as their artisans and creative teams.
Why Garance Doré? Her friendly style, her “French Touch”, her reputation on the digital scene and her approach to fashion and lifestyle all appealed to us! The collaboration started with an initial spontaneous meeting, which led to the concept of a digital series based around our brands, our history and our DNA, in order to reach a younger and wider audience.
Five themes were developed:
1/ Family- A family group: advising and accompanying brands.
2/ Nurture – Detecting talent and nurturing it: Artistic Directors and young talent.
3/ Creation – Know-how, craftsmanship and authenticity: how Kering takes care of them.
4/ Liberation – Freeing the energy of people and brands: audacity.
5/ Sustainability – Responsible collections and a sustainable approach.
Here is the first theme: Family
Kering Stories by Garance – Family from Kering on Vimeo.
Cette publication est également disponible en : Français (French)
