NEW LINGERIE SPACE AT GALERIES LAFAYETTE HAUSSMANN
> OPENING ON MAY 6, 2013
On May 6, 2013, Galeries Lafayette Haussmann is launching its new lingerie space: an original concept with an exceptional selection and made-to-measure services, covering an area of 3,500 m2. To celebrate this new must-have fashion concept, under the artistic direction of designer Stella Cadente, Galeries Lafayette has chosen LYCRA®, a brand synonymous with femininity and innovation worldwide, as its official partner for the inauguration. Finally, the windows on boulevard Haussmann will be entirely dedicated to lingerie, from May 8 to 30, 2013.
AN ORIGINAL CONCEPT AND CUSTOM-MADE SERVICES
Located on the 4th floor of the 3,500 m2 Coupole store, the new Lingerie space dedicated to women is a unique place: all the charm of a Haussmanian apartment sublimated by a ceiling of 6,000 meters of tulle, an original work signed by Stella Cadente.
Galeries Lafayette is launching an original concept based on three universes, so that every shopper can find something to suit her tastes and desires.
The collections will be brought together in three distinctly colorful rooms: blue-violet for the “Mode Tendance” universe, powder pink for “Luxe-Créateurs et Contemporain” and red for the “Collants et Chaussettes” leg universe.
Another original feature: a new beauty area, “Mode Tendance”, has been designed and installed in the blue-purple universe. No less than 60 m2 are dedicated to make-up and beauty accessories. From the latest make-up trends, with a choice of 300 nail polishes (Essie, OPI, Sinfulcolors for Galeries Lafayette, Mavala manicure…) to the it products of the moment. The cocoon dedicated to beauty will offer invaluable advice and a wide range of appointments: hand diagnosis and care, flash make-up sessions…
The new Lingerie area offers services for pampering and shopping in complete freedom: 50 spacious booths with adjustable lighting and a team of experts to advise you.
Two new corners, Kusmi Tea and Love Organic, will be present in the lingerie area for a break to discover their latest flavours in complete serenity.
AN EXCEPTIONAL SELECTION
A unique place, an exceptional selection: the best lingerie for day and night,
swimwear and tights are brought together in over 50 brands, a selection of trendy
silhouettes, the latest technical innovations and sizes ranging from 75A to 115F.
ANIMATIONS
The LYCRA® brand will be offering numerous animations in collaboration with leading brands, setting up a scenic area at Porte Mogador and offering consumers a Fashion Notebook full of tips and trendy advice.
The LYCRA® fiber represents a link between fashion and materials; invisible, impalpable, LYCRA® has set the trend by overturning the codes of femininity for the world of lingerie, swimwear and footwear.
Cette publication est également disponible en : Français (French)
