LA REDOUTE UNVEILS ITS NEW IDENTITY
A new TV campaign
La Redoute presented its new TV campaign, produced by Kids Love Jetlag (Fred & Farid Group), during the “Les Enfoirés” evening.
The occasion for La Redoute to unveil its new tagline, “On a tous une raison d’aimer La Redoute” (“We all have a reason to love La Redoute”). A baseline that underlines the unfailing link the brand has always maintained with the French.
“La Redoute, as a leader in e-commerce for fashion and home decoration, positions itself beyond fashion and highlights its understanding of people’s needs and their relationship with objects” Amélie Poisson, Communications & Marketing Director.
The campaign is built around three twenty-second spots presenting ready-to-wear and home decoration through stories told by the products.
Each illustrates the Brand’s new concept of expression through a staging that sublimates the product.
“The concept is to showcase La Redoute’s editorial line, its eye for selecting and decoding fashion, trends and objects.” Fred & Farid, Presidents and Creative Directors of Fred & Farid Group).
An exclusive contest on Vine
During the campaign, La Redoute, in partnership with Daily ELLE, is running an exclusive competition on Vine. Internet users can post their own video with the hashtag #lespetiteshistoires. A jury made up of magazine editors and La Redoute stylists will determine the winners in a special edition.
http://www.dailyelle.fr/invite-pub-du-dailyelle/le-concours-vine-de-la-redoute-83470
At the same time, La Redoute is updating its logo
Drawing on its DNA, La Redoute is updating its logo using simple, feminine codes that convey a sense of closeness, and is streamlining the communication codes of its e-shop for a more modern look.
Discover the TV spots
#LesPetitesHistoires
Agency: Kids Love Jetlag (Fred & Farid Group)
Customer: La Redoute
Campaign title: “On a tous une raison d’aimer La Redoute”
Film titles: “Apollon”, “Rendez-Vous”, “Blanc”
Creative directors: Fred & Farid
Design: Fred & Farid
Art direction: Juliette Lavoix, Alphée Ballester and Pauline de Montferrand
Advertiser managers: Amélie Poisson, Fabienne Mainguy, Ornella Gallo
Agency managers: Emmanuel Ferry, Aurélie Sandler, Anne-Charlotte Courbon
Tv producer: Koniba Pleah, Emmanuelle Grenier
Post producer: Katharina Nicol
Director: Lisa Paclet
Production: Frenzy
Producer: Elsa Rakotoson, Willy Morence
Music supervisor: Léo Copet
Music: Sizzer
Post-production: Editors
Cette publication est également disponible en : Français (French)
