Reebok, Fitness as a standard!On March 19, Reebok held a press conference to announce its strategy. It was an opportunity to recall the special bond between the brand and women. Vintage clips from the 80s of Reebok fitness classes were on hand to remind us of the origins of this link with women.

The opportunity for the brand above all to make some announcements:
Fitness appears as a priority with the Crossfit program. Events will be organized throughout France throughout the month of May. A new product collaboration with Laure Manaudou is also planned. Laure, present that day, was all smiles. Literally machine-gunned by photographers, she kept her good humor. She always arouses enormous interest from the media, who were present in force. An exceptional ambassador for the brand. The opening of a Fitness Flagship is scheduled for the end of the year in Paris. An international communications campaign is also planned. The partnership with the famous “La Parisienne” race is maintained. A press conference full of announcements!
Further information:
www.reebok.fr


Julien Tissot
[email protected]
Photo credit: Julien Tissot
Cette publication est également disponible en : Français (French)
