Lacoste showcases the prints of its Spring/Summer 2013 collection in three visuals.
This new campaign, directed by BETC Luxe and photographer David Sims, continues the spirit of the Lacoste woman launched in 2012 and pays tribute to the brand’s Unconventional Chic universe.
For the Spring/Summer 2013 collection, as Lacoste celebrates its 80th anniversary, Felipe Oliveira Baptista, the brand’s artistic director, brings the sportswear legend more than ever into the contemporary world.
The original prints, based on the label’s iconic elements (tennis rackets and balls, crocodile…), are arranged in a quasi-kinetic geometry, resulting in all-over false plains.
All with a touch of humor and lightness.
Throughout the season, we’ll be featuring them in 4 retro games on the www.lacoste.com
website. Pure nostalgia, pure pleasure as you play Pong, Memory, Casse Brique and Pacman.
These games, revisited in the colors of Fashion and Crocodile, will take you back to the mythical world of the 60s, 70s and 80s!
Cette publication est également disponible en : Français (French)
