Pepsi continues its 2014 footballisqtic campaign with its first international capsule collection “Live for Now”. Inspired by the works of six street artists and illustrators, fashion joins forces with the Art of Football.
The recently unveiled capsule collection features streetwear, audio accessories, shoes and skateboards. Surrounded by brands such as B&O Play, Del Toro, Gents , Original Penguin and Shut, Pepsi’s first fashion collection combines elegance and quality.
The original “Live for Now” collection draws inspiration from the work of six artists for a unique collection in the colors of Pepsi. The illustrative talents of young Englishwoman Hattie Stewart rub shoulders with the monumental paintings of Argentine street artists Jaz and Ever, the colorful works of Brazilian artist Ricardo AKN, the illustrations of Dutch designer Merijn Hos and the graffiti of Spanish artist Zosen.
Produced as a limited edition, the capsule collection is already available at Colette in Paris, as well as at leading retailers Bloomingdale’s in the USA and Liberty in London. The eclectic products are also available in participating stores.
To find out more about Pepsi’s “Live for Now*” capsule collection, visit www.pepsi.com/capsulecollection and follow the conversation online with #LiveForNow.
Cette publication est également disponible en : Français (French)
