Bar Refaeli leads Desigual’s love collection and closes the second edition of the international trade show in Barcelona
Desigual flooded the 080 BARCELONA FASHION show with love for its “WE LOVE” collection for Autumn-Winter 2013-2014. Desigual, which presented only the women’s line for the first time, was able to count on Israeli supermodel Bar Refaeli, who fell in love with all the pieces in the collection from the day she arrived in the Comtal city.
WE LOVE is a declaration of love to women, to their femininity, a collection designed to love and be loved. Desigual wants to show its love for women by creating a world in which they are supported, by transmitting positivism and joy, by making them accomplices in its war cry “Life is fun”, a universal message expressed in the three concepts that give meaning to everything: Sex, Fun & Love.
To do this, the brand has taken a turn, looking back at its past to extract its very essence, what makes it unique and forges its purest “Desigual” identity.
Desigual presented a women’s collection full of color, casualness and love. Bar Refaeli opened and closed the fashion show with a big smile. There was a spontaneous declaration of love when French model Clément Chabernaud, who was in the audience, took to the catwalk to accompany his fiancée, Spanish model Alejandra Alonso.
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