“COACH’S DIGITAL HOLIDAY”
COACH CELEBRATES CHRISTMAS WITH RACHEL ZOE AND KARMIN
Coach has decided to celebrate its Holiday Digital Program 2012 with some of the web’s most influential personalities.
To mark the occasion, Karmin, the pop revelation with millions of fans on Youtube, has recorded a modern version of the traditional Christmas song Sleigh Ride especially for Coach.
Karmin has also shot a video clip styled by the famous Rachel Zoe. Several Coach products can be seen in the clip.
Karmin is the brainchild of duo Amy Heidemann and Nick Noonan, the band having made a name for themselves thanks to their videos of cover versions and original compositions posted on Youtube, which generated millions of views in record time. Their hit Brokenhearted reached the top 10 best-selling albums worldwide in 2012.
Rachel Zoe, the famous stylist to the stars with over a million Twitter followers and her own reality TV show, joined the duo in Los Angeles for a mix of music, fashion and fun!
The behind-the-scenes video of the clip with Rachel Zoe will be available on Coach.com and will mark the start of the Coach web campaign.
As a bonus, Internet users will have the privilege of discovering some of the outfits imagined by Rachel Zoe: in addition to the website, all the looks will be available in Coach boutiques in the USA and in selected points of sale worldwide.
On November 28, Karmin’s cover of Sleigh Ride will be available as a free legal download exclusively on Coach.com. The video clip will be released the same day on Coach.com and Youtube.
Coach fans around the world will be able to follow the event closely and celebrate winter in style!
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