Set to music by Max Zippel, the spot directed by Romain Chassaing sounds like an invitation to enter the fabulous world of Longchamp.
Card holders, wallets, purses, gloves, leather folds, umbrellas…
All these little treasures make up a magical and astonishing landscape that we discover through the eyes of a young woman – like Alice in Wonderland – moving step by step through the heart of Longchamp’s small leather goods shop.
Well-known for its legendary bags and expertise, the brand’s aim with this film is to bring its world of Petite Maroquinerie to everyone’s attention.
For the festive season, everyone will be able to draw on the film’s delicate ideas for small, elegant and refined gifts.
On the brand’s website, the video is interactive, with the possibility of clicking at any time to discover the practical information sheet for a particular product.
On Facebook, an events tab allows you to watch the video, and sections take you directly to the site’s product page.
The brand’s YouTube channel has also been given a new look, in the colors of the film.
Credits:
Directed by Romain Chassaing
DOP: Fabien Benzaquen
Set Designer: Solène Ortoli
Music by Max Zippel
Agency: Des Quatre
Facebook : ID – agencedesmediassociaux.com
Cette publication est également disponible en : Français (French)
