GROUND-ZERO was created in 2003 by Eri and Philip Chu, a duo of young, talented brothers. Each collection is like a new experiment in which there are no rules. Like a physicist, GROUND-ZERO thinks of clothing as a mixture of elements. Graphic printing is their signature. Together and each in their own way, the brothers combine creativity and skill to give GROUND-ZERO meaning on the fashion scene. “Zero could be everything”. Indeed, GROUND-ZERO doesn’t want to limit itself to being just a fashion label. Graphic design, music, video, art installations and much more are an integral part of their universe. GROUND-ZERO’s possibilities are endless.
For this season, Ground Zero plunges us into a crazy robotic universe at the crossroads of manga and arcade games. It also features a bionic bambi. Pastel colors, tailored cuts and silk blouses sublimate the magnificent prints.
Cette publication est également disponible en : Français (French)
