Max & Moi chooses rue Cambon for its new Parisian showcase
The brand has opened its new flagship at N°10 on the famous and legendary rue Cambon. This new showcase in the heart of Parisian luxury marks a turning point in the history of MAX&MOI.
The new visual identity and ambience reflect the brand’s image: chic and design, where ivory blends elegantly with black, the house color code.
Dark, matte mannequins contrast with light marble floors and immaculate walls. Color-block cubes boldly complete this loft-like space, where a VIP lounge welcomes customers in a hushed, cosy atmosphere.
Cashmere, fur, skin and silk, MAX&MOI combines noble materials with luxurious comfort.
A perfect blend of trend and timelessness, MAX&MOI collections are becoming more and more a part of the fashion world every year.
Elie Lederer and stylist Sylvie Simah create timeless collections with resolutely contemporary color codes: precious materials such as fox, mink, cashmere and silk are colored in imperial green, purple, cinnamon and granite to create lines that are both casual and refined.
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