It all began with a family story. Elie Lederer, steeped in the furrier trade practiced in his family since 1925, decided to team up with a stylist, Sylvie Simah.
This alliance gave birth to Max & Moi. Max, great-grandfather and skilled craftsman. Elie, a contemporary young man with a passion for fashion: Max & Moi, or the marriage of tradition and style.
A skilful alliance between an ancestral knowledge of fur and a contemporary, chic look, the brand dresses lovers of beautiful materials. Cashmere, leather, with or without fur for contemporary, casual and luxurious pieces: Max & Moi plays the sensuality card with rich fabrics and modern cuts.
For this Autumn-Winter 2011 season, Max & Moi has chosen the most glamorous, the most feminine, the most iconic of muses: Marilyn Monroe. An undeniable beauty, an innate sense of charm and provocation: this is the woman Max & Moi dresses.
1962-2012: this winter, it will be 50 years since the American legend passed away. A fashionable tribute, celebrated by Max & Moi to herald a new-found chic.
Cette publication est également disponible en : Français (French)
