PUMA FACTORY!
PUMA RELOOKS ITS CONCEPT STORE
Puma becomes the world’s most Sportlifestyle and eco-friendly brand!
Last night, a host of celebrities came to celebrate the reopening of the PUMA boutique at 22, Boulevard Sébastopol in the 4th arrondissement.
Salomé Lelouch, Marilou Berry, singers Shym’ and Inna Modja, Elisa Tovati, Dolorès Chaplin and her boyfriend Stany Coppet, Axelle Laffont, Pauline Delpech, Blanca Li, Jimmy Jean-Louis, here with his family, Florian Gazan, Sidonie Bonnec, Laurent Artufel…
To reproduce an atmosphere as close to “natural” as possible, screens suspended from the ceiling on the second floor project hypnotic visual scenes in slow motion, including cottony clouds and underwater landscapes with sharks.
As for fitting rooms, red boxes open to show video clips!
Customers can also use the store’s IPads to purchase products on the brand’s European website, complementing the range available in the Paris store.
Puma Store reopened on April 8.
Photo credits: Philippe HUGONNARD
Cette publication est également disponible en : Français (French)
