Tommy Hilfiger is delighted to welcome Kendall Jenner to its family for its Spring 2024 campaign. Accompanied by five of her friends, Kendall embodies the spirit of the infinite blue skies of Los Angeles and highlights the warmth and authenticity of the brand.
The “Kendall and Friends” campaign celebrates Tommy Hilfiger’s classic “American Cool” style and signs the ultimate spring silhouette. Kendall’s friends, including musician and model Ebony Riley, model and singer Fai Khadra, actor and DJ Travis Bennett, model and stylist Devon Lee Carlson, and high school friend Hannah Logan, are captured in moments of happiness, evolving in chic modern settings under the lens of Renell Medrano.
The Spring 2024 collection sublimates American emblems by offering effortless essential pieces in red, white and blue hues. Drawing on the brand’s preppy heritage, this collection seamlessly blends simplicity, optimism and tailored elegance. The iconic polo shirt is revisited, evolving from its usual style into a polo dress, underlining its versatility and utility. As for chinos, Oxford shirts and the classic trench coat, they are reimagined with modernized cuts and premium fabrics.
Kendall Jenner says: “Tommy creates great classics, reimagined for today’s taste. Every year, he takes timeless essentials, from Oxford shirts to blazers to polo shirts, and gives them a fresh, new twist. I’m thrilled to be part of his adventure to modernize the idea of Classic American Cool in this celebration of friendship.”
Tommy Hilfiger adds: “I’ve known Kendall and her family for years and have been impressed by her rise in the fashion world. Kendall treats her friendships like family and radiates optimism and warmth, not only in her style, but also in the way she connects with people. It’s this state of mind that continues to inspire me to pass on iconic American style to the next generation.”
The Spring 2024 collection will be available on tommy.com, in TOMMY HILFIGER stores worldwide and from selected wholesale partners throughout the season.
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