On June 13, TUMI celebrated its partnership with McLaren in Paris and the 60th anniversary of the famous car brand at its boutique on the Champs-Elysées. The event brought together loyal TUMI & McLaren customers, press and influencers.
Guests had the opportunity to discover the world of the two brands through the joint TUMI x MCLAREN collection, embodied by McLaren Formula 1 driver and TUMI team member Lando Norris. Guests were also able to get behind the wheel of the McLaren Artura on display in front of the boutique, enjoy a McLaren racing simulator, sample signature cocktails and refined bites, while listening to the lively music of Tokyo singer and DJ, Tigarah.
The limited-edition TUMI x MCLAREN collection highlights the obvious synergy between the two brands: luxury creations that blend performance and cutting-edge technology, presented on the world’s most beautiful avenue.
The new limited-edition TUMI x MCLAREN collection is decked out in “papaya”, the historic color of the automotive brand celebrating its 60th anniversary. Designed to meet the needs of explorers, travelers and adventurers on the move, the collection features a range of limited-edition models, including the Torque shoulder bag, Velocity backpack and Aero International 4-wheel expandable carry-on. The collection is available in all TUMI stores and on TUMI.com.
Since 1975, TUMI has been creating lifestyle and business accessories, as well as travel essentials, designed to enhance, simplify and embellish every trip and every day.
McLaren, founded in 1963, is a world leader in luxury cars and elite motorsports. The group comprises McLaren Automotive, which builds ultra-light hand-built supercars, and a majority stake in McLaren Racing, which competes in the Formula 1 World Championship and the INDYCAR championship in the USA.
In short, McLaren’s 60th anniversary celebration alongside TUMI and their joint limited-edition TUMI x McLaren collection is a declaration of love for luxury craftsmanship, performance and cutting-edge technology.
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