Louis Vuitton unveils Pacific Chill, its new sunny Cologne in Los Angeles

May 17, 2023, Los Angeles – A breeze of freshness blew over the City of Angels with the presentation of Louis Vuitton’s all-new Parfum de Cologne: Pacific Chill. The olfactory revelation took place in the presence of such luminaries as Miranda Kerr, Master Perfumer Jacques Cavallier Belletrud and Californian artist Alex Israel.

Pacific Chill, the latest creation from Maison Louis Vuitton, takes us on a journey of sensory escape. This new Cologne is a hymn to the Pacific coast, a pure refreshment that transports us to the vast blue expanses and idyllic landscapes of California.

Master perfumer Jacques Cavallier Belletrud was of course present for this major event. Belletrud, the man behind Louis Vuitton’s perfume creations, has once again expressed the travelling soul and innovative spirit of the French house in Pacific Chill.

The sublime Miranda Kerr was also on hand, bringing a touch of glamour to the presentation. The former Victoria’s Secret model, known for her love of perfumes and natural beauty products, added an extra sparkle to this already sparkling event.

Californian artist Alex Israel also made his presence felt. Renowned for works that capture the spirit of California, his artistic universe undoubtedly influenced the atmosphere of the evening.

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