ZEGNA’s Oasi Cashmere collection showcases an uncompromising approach to natural materials and represents a new model of environmental and commercial awareness. With the mantra “made for tomorrow”, Oasi Cashmere now becomes a means of collaboration and a facilitator for creative conversations. The first of these ongoing dialogues is a partnership with Los Angeles-based lifestyle company, The Elder Statesman, which was announced with a preview at the ZEGNA FW23 fashion show in Milan and has now been unveiled as a full-fledged collection merging two identities into one. The Elder Statesman and ZEGNA share a mutual devotion to craftsmanship, excellent materials, master craftsmen and synchronization with nature. Cashmere, the very excellence of fiber, is the material expression of this ethic. Oasi Cashmere is dedicated to the expression of the world’s finest raw materials and is committed to being fully certified traceable by 2024, becoming a platform where knowledge and materiality can be exchanged with like-minded peers to pollinate new grounds, opening up other possibilities and expressions. From fiber to finished product, the idea is to create a zero-waste world where beauty reigns and craftsmanship is multifaceted.
The ZEGNA x The Elder Statesman partnership begins with a collection that broadens horizons to take new stylistic paths and a shared ethos of vertical craftsmanship, an idea integral to the mindsets of both companies. In fact, the Ermenegildo Zegna Group’s Made in Italy luxury platform – which includes Bonotto, Dondi, Filati Biagioli Modesto, Lanificio Zegna and Tessitura Ubertino – is already working with The Elder Statesman’s vertically integrated platform (which includes a team of over 50 artisans, including knitters, hand-dyers and embroiderers all housed in its Los Angeles factory, office and design studio) to supply them with fabrics and yarns from the Ermenegildo Zegna group. This devotion to craftsmanship creates the perfect foundation for this ongoing partnership.
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ZEGNA artistic director Alessandro Sartori says: “Dialogues like this allow us to add new layers to our world, to find other expressions for Oasi Cashmere. We worked on this collection entirely together, fusing our shapes with The Elder Statesman’s distinctive colors and omnipresent spontaneity. This is the very idea of cross-pollination, which is what happens in Oasi Zegna as a natural organism and can be transformed into a business and creative model that allows us to reach a new audience.”
The collaborative collection between ZEGNA and The Elder Statesman represents a fusion of two worlds: Alessandro Sartori’s talent for impeccably redefining men’s wardrobes is transfigured by the Californian company’s sense of luxury with a light touch. Working with The Elder Statesman’s creative director, Bailey Hunter, ZEGNA’s heritage styles are reinvented with vibrant colors, quirky patterns, rich textures and relaxed cuts.
Everything is soft, both in form and spirit: a seamless flow between indoors and outdoors, work and play, day and night; comfortable pieces that are easy to wear and mix and match. Checks that hark back to sun-bleached California flannels are woven into the finest button-down cashmere shirts, long shorts and pants. A fabric reminiscent of worn corduroy is elevated to suit fabric in rich colors such as lilac, berry red, green, aurora yellow, green and vicuna. Wide-brimmed felt hats and fitted baseball caps, hand-blocked in a century-old hat factory, as well as brushed cashmere slip-ons complete the looks.
The collection will be available from September 2023 in ZEGNA boutiques worldwide, The Elder Statesman retail channels and selected wholesale partners.
In short, the ZEGNA x The Elder Statesman collection is a perfect marriage of two high-end brands with a shared vision of quality and craftsmanship. Together, they create a collaborative platform that celebrates natural materials, sustainability and beauty, while offering timeless, elegant products for style-conscious, environmentally conscious men.
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