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ADVERTISING CAMPAIGN GIORGIO ARMANI MEN SPRING/SUMMER 2023
The new Giorgio Armani Spring-Summer 2023 ad campaign, directed by Paolo Roversi, makes its models shine with a silver light. The soft shadows and long exposure give the images an indefinite, painterly quality that removes the notion of time from the equation: the photos are almost weightless, like a daydream. Models Aleksandar Rusic, Taemin Park and Ibrahim Idoow stare at the camera with intense, spontaneous looks; a wooden chair is the only prop in the otherwise bright and empty space. What stands out are the fluid and minimalist lines of the clothes, accessories and glasses worn with ease.
