CANOPY PARIS TROCADERO x McLAREN
American giant Hilton and British behemoth McLaren join forces in a responsible move, celebrating the launch of the Artura by McLaren
The 4-star lifestyle hotel, located in Paris’s 16th arrondissement, is anchoring itself in “Paris Vert, Paris Respire” and aligning itself with Mairie de Paris, whose plan is to make Paris more eco-responsible by 2024.
The Canopy by Hilton Paris Trocadero is also committed to the environmental cause, and is supporting McLaren, its long-standing partner in the Hilton group, in the launch of their new green jewel. Named Artura, this hybrid car (half electric, half thermal) will help reduce CO2 emissions not only in Paris, but throughout France.
For the occasion, from September 2 to October 7, 2022, the hotel will be decked out in the effigy of the British automaker. Guests will find a series of nods to the world of the British brand, a jewel
within this Parisian showcase.
Right from the entrance to the hotel, McLaren elegantly sets the scene, displaying its new model in the colors of the Canopy Paris Trocadero. Hotel guests can also enjoy an exclusive Artura tour of Paris with a McLaren driver.
To continue the journey, the hotel’s boutique, better known as “Station 16” (in reference to the building’s industrial past) will offer a selection of McLaren & Co products: perfumes from the ExNihilo brand, products from the famous Tumi travel brand, as well as surprise partners, to be discovered throughout September.
In addition, an exhibition on the carmaker’s history will be installed in the hotel’s epicenter, the glass-roofed restaurant L’Esprit Nouveau. It will feature some twenty archive photos of the brand, as well as a wax statue on a podium representing the brand’s new car.
Finally, it will be possible to book McLaren-branded rooms, for a truly immersive experience.
https://www.hiltonhotels.com/fr_FR/france/canopy-paris-trocadero/
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