For its 16th year as Official Dresser of the Wimbledon tournament in partnership with the All England Lawn Tennis Club (AELTC). Ralph Lauren unveils a global campaign, complemented by innovative activations and customer experiences.
The Ralph Lauren Wimbledon campaign features world-famous athletes
The Ralph Lauren Wimbledon international campaign highlights the long partnership between these two iconic brands, both known for their rich history and sporting spirit. In a series of elegant portraits and films shot at the All England Lawn Tennis Club, international athletes representing a variety of disciplines. The fashion house spotlights : Maro Itojeprofessional rugby player; Son Heung-MinSouth Korean footballer; Francesca Haywardstar dancer; Lucy CampbellBritish surfing champion; and Rekklesa League of Legends star on the G2 team.
Virtual and streaming activations
Ralph Lauren is set to transform its London London boutique on New Bond Street into a virtual virtual shopping experience which will enable customers to browse the Wimbledon collection and receive advice via an online portal, without having to go anywhere. Among other digital innovations, a Snapchat filter will enable customers to see themselves in the guise of the famous Ralph Lauren teddy bear playing on center court. Also on Instagram, a filter filter will transport users to a garden party in homage to Wimbledon..
A unique customer experience
Flagship stores in London and Paris will broadcast live tennis matches in their windows. While they’re enjoying the show, customers will be invited to enjoy a drink from ephemeral Ralph’s Coffee: the London version will be set up on the first floor and terrace of New Bond Streetwhile in Paris, a Ralph’s Coffee Truck in front of the St Germain store.
The Polo Ralph Lauren Wimbledon collection
As Official Dresser of the Wimbledon tournament, Ralph Lauren dresses all the referees. In line with the tournament’s commitment to a positive environmental impact by 2030, the collectors and ball boys and girls ball boys and girls will wear uniforms made from yarns made from recycled plastic bottles.
Off the courts, Ralph Lauren will be offering a commemorative collection for men, women and children. This Wimbledon 2021 collection is available both online and in European boutiques.
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