Whether your heart is broken or up for grabs, this Valentine’s Day has a few surprises in store for you!
Time is what you make of it. Many believe it to be a remedy for broken hearts. That’s why Swatch is celebrating bachelors and hardened loners this year with a collection and campaign that are as fresh as they are sarcastic. No flowers, no romantic messages: the four Swatch watches express just the opposite! Each model tells a heartbreaking story with impeccable timing, breathtaking style and an almost therapeutic touch of irony about broken hearts.
The P(E/A)NSE-MOI special edition features all the traditional symbols of love on the inside of the red bracelet. But that’s not all. The watch comes in a first-aid kit with bandages to soothe and heal the wounds of the heart!
HATE 2 LOVE has more than one facet, it’s an emotional rollercoaster in its own right. By day, its black dial displays the languorous phrase “I hate loving you.” At night, the words “Je t’aime” (I love you) glow on the watch’s dial. A feeling of déjà-vu?
There’s something unique about the 1970s that makes them timeless, something Swatch never tires of. Both the New Gent BEATING LOVE and the Gent BEATING PINK perfectly embody the spirit of the era. Their rainbow-hued lines follow the wearer’s pulse, forming a heart on the dial.
This Valentine’s Day, Swatch will make people cry with laughter! No date planned? No need to panic. The Swiss watchmaker has thought of everything: Elena Gabrielle will present her comedy show for the first time on Swatch IGTV and YouTube on Sunday, February 14 at 8pm CET. The Australian humorist, TEDx speaker and talented artist behind the YouTube video “How to date a French guy” – viewed 2.8 million times – will make even the most chagrined laugh.
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