HUGO BOSS appoints Chris Hemsworth first global ambassador for the BOSS brand
Chris Hemsworth, the world-renowned actor who starred in the superhero Thor, becomes the first Hollywood star to be named global brand ambassador for BOSS.
He will be the new international face for the BOSS fashion campaigns of 2021 and 2022.
Combining fashion and beauty on a global scale, with actor Chris Hemsworth as a common thread, ambassador for “BOSS Bottled” fragrances by Hugo Boss since summer 2017, has become a must for the German ready-to-wear giant over the years.
“I’m very happy to be working more closely with the BOSS team,” said Chris Hemsworth.
“I’ve been a big fan of BOSS for a long time, so I’m very happy to now represent the brand’s collections as a global ambassador.” Yves Müller, spokesman for the Board of Directors of HUGO BOSS AG, added: “We are proud to have been able to find in Chris Hemsworth a star who fits perfectly with our BOSS brand. Chris is the perfect example of today’s modern man: confident, authentic and approachable.”
With the appointment of Chris Hemsworth – an avid surfer and embodiment of a balanced lifestyle – the group is taking another step in its process of globalizing the BOSS brand. This will also be reflected in the direction of the new campaign.
In addition to his acting career, Chris Hemsworth is a committed environmentalist, strategically leveraging his popularity to draw attention to climate change and species protection.
His more than 45 million followers on Instagram demonstrate that he has become a role model for younger generations.
The first campaign featuring Chris Hemsworth will begin in spring 2021.
The partnership will also see the launch of a joint collection of BOSS capsules focusing on eco-responsibility.
With this collection, HUGO BOSS underlines its leading role as a sustainable company within the textile industry.
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