Home Beauty and perfumesMATIERE PREMIERE: New perfume brand created by Aurélien Guichard

MATIERE PREMIERE: New perfume brand created by Aurélien Guichard

by pascal iakovou
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From his workshop, Aurélien Guichard, Master Perfumer, shares his work and reveals his creative approach.

Each fragrance begins with an idea. It takes shape around an exceptional, multi-faceted natural raw material. Aurélien chooses to attenuate or highlight some of these facets, then to magnify them through his compositional work.

PARISIAN MUSC

FIRST IDEA: “a woody musk

MAIN RAW MATERIAL: Ambrette seed Peru

CREATIVE APPROACH: Reinforce the woody character of Ambrette with Essence Virginie Cedar. The musky facet is amplified by Ambrettolide Suprême. Ambroxan binds the wood to the musks.

NEROLI ORANGER

FIRST IDEA: “working with the purity of Orange Blossom”.

MAIN RAW MATERIAL: Orange Blossom Absolute Tunisia

CREATIVE APPROACH: Emphasize the fresh, radiant facet with Neroli Essence Liban and Bergamot Essence Italie. Amplify the delicate floral character with Ylang-Ylang Essence Comores and floral Musks.

COLOGNE CEDRAT

FIRST IDEA: “create a Hesperides wake”.

MAIN RAW MATERIAL: Citron Essence Italy

CREATIVE APPROACH: Black Pepper Essence Madagascar and Pink Berry Essence Argentina are used to amplify the fresh spicy facet. Bergamot Essence Italy and Maté Absolu Paraguay underline the tea facet to prolong freshness.

SANTAL AUSTRAL

FIRST IDEA: “A sensual white wood”.

MAIN RAW MATERIAL: Sandalwood Essence Bio Australia

CREATIVE APPROACH: Accentuate the velvety-creamy facet with a note of Iris Absolu Toscane almond milk. Reinforce the comfortable, addictive facet with Benjoin Absolu Laos and Fève Tonka Absolu Venezuela.

EBONY WOOD

FIRST IDEA: “a Bois Noir Ambré

MAIN RAW MATERIAL: Guaiac wood Paraguay species

CREATIVE APPROACH: Reinforce the woody density of Guaiac with Patchouli Essence Indonesia and Cypriol Essence India. The amber facet is accentuated by the addition of Cabreuva wood Essence Brazil.

SUAVE INCENSE

FIRST IDEA: “An addictive, carnal black incense”.

MAIN RAW MATERIAL: Incense Resin Somalia

CREATIVE APPROACH: The sensuality of the Incense note is accentuated by Ciste Labdanum Absolu Andalousie and Benjoin Absolu Laos. The gourmand facet is supported by Café Extraction Venezuela and Vanille Absolu Madagascar.

Cette publication est également disponible en : Français (French)

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