Personalized workouts, improved heart rate tracking, advanced GPS, automatic tracking of sports activities including swimming, notifications, on-board music, contactless payment… And over 4 days’ battery life
Available now for pre-order on Fitbit.com for €349.95, Fitbit Ionic will be available in authorized sales outlets from October 2017.
Everything you need in an innovative watch
Once they’ve installed the free Fitbit app on their smartphone and created their account, sports enthusiasts will no longer need to switch between their sports watch and another watch for everyday use, because Fitbit Ionic is an effective sports watch, a pleasant watch to live with and a useful connected watch all rolled into one.
Efficient sports watch
- Personalized training sessions: directly on the wrist, they guide the user and are dynamic, evolving with the user’s comments on previous sessions.
- Improved heart rate tracking: the new generation of Fitbit’s PurePulse® technology is even more accurate in measuring calories burned, real-time heart rate zone to adjust effort, and average resting heart rate 24 hours a day. Ionic also features a new SPO2 sensor that could in future track new indicators such as sleep apnea.
- State-of-the-art integrated GPS: the GPS + GLONASS system allows you to track and view pace, distance and other key statistics on the display in real time, while recording elevation climbs, split times and a map of the route, which you can find in the Fitbit app.
- A perfect running partner: Ionic automatically recognizes when you’re running, starts GPS tracking, displays pace, distance and heart rate on the screen in real time, pauses automatically when you stop for a drink or a breather, and then resumes automatically.
- The perfect swimming partner: waterproof to 50 meters, Ionic tracks swimming sessions by displaying the number of lengths swum in real time, swimming time and calories burned.
- Sports activity tracking: launch manually at the wrist to get real-time statistics at the wrist on specific activities (jogging, cycling, kickboxing, martial arts, tennis, weight training…) or entrust to SmartTrack™ intelligent tracking, which automatically recognizes and records the most common ones.
An easy-to-live-watch
- Music on your wrist: over 300 music tracks or podcasts to listen to without resorting to your phone with wireless headphones, such as the new Fitbit Flyer™,
- High-resolution color touchscreen: razor-sharp graphics, amplified brightness of up to 1000 nits, all protected by scratch-resistant Corning Gorilla Glass 3.
- Over 4 days of autonomy: a watch to wear with peace of mind, thanks to its long-lasting battery and fast recharging time.
- Ultra-light and robust: 6000 series aluminum monocoque housing used in aerospace.
- Multiple styles: interchangeable bracelets (Classic, Sport and Luxury Leather Collections), with a wide choice of time and activity display modes (Clock Faces).
- Absolute ease of use: wireless synchronization with over 200 Android, iPhone and Windows smartphones.
Useful connected watch 
- Call, SMS, calendar and smartphone app notifications: activate as required to receive alerts by vibration and on-screen display (when the phone is nearby).
- App Gallery: apps specially designed for Ionic, to be installed on your watch according to your needs and desires.
- Contactless payment with Fitbit Pay ™: use your credit card directly from the watch, securely, by bringing it into contact with a contactless electronic payment terminal.
Added to this are the functions already appreciated by Fitbit users: cardio fitness level, daily activity tracking (steps, distance covered, calories burned, flights of stairs climbed, active minutes and hours), dedicated sleep functionality (automatic tracking, phase recognition, personalized advice, sleep program), guided and personalized wrist breathing sessions, invitations to move more on the days and in the time slots of your choice…
Three collections of interchangeable bracelets for a variety of styles
- Collection Classique: waterproof, these bracelets withstand rain, perspiration and swimming. Two sizes (Small/Large) and three colors (blue-gray with silver-gray buckle, graphite-gray with silver-gray buckle or slate-blue with metallic orange buckle).
- Sport Collection: these two-tone bracelets feature a breathable design, a double buckle for a perfect fit, and withstand rain, perspiration and swimming. Two sizes (Small/Large), three color combinations (coral/slate blue, black/charcoal or cobalt/lemon green).
- Horween Leather Luxury Collection: handcrafted from Chicago-tanned, full-grain leather, these finely perforated bracelets exude quality. Two sizes (Small/Large) and two colors (cognac or midnight blue).
Prices and availability
Fitbit Ionic is available today for pre-order on Fitbit.com at the recommended retail price of €349.95 incl. VAT, with Small and Large wristbands included in each box. It will be available at authorized points of sale in October 2017. The three versions on offer are:
- Silver-grey, with blue-grey strap and silver-grey buckle
- Graphite grey, with matching strap and buckle
- Orange metallic, with slate blue strap and orange metallic buckle closure
The recommended retail price (incl. VAT) of interchangeable bracelets is €29.95 for the Classic Collection (2 sizes, 3 colors) and the Sport Collection (2 sizes, 3 color combinations) and €59.95 for the Luxe Cuir Collection (2 sizes, 2 colors).
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