Beats by Dr. Dre and Balmain launch new headphones collection
Kylie Jenner is the star of the new Beats campaign for the special Balmain edition of Beats Studio Wireless and Powerbeats3
Beats by Dr. Dre and Balmain today announce a new collaboration featuring two new custom designs for the Beats brand’s Powerbeats3 Wireless earphones and Studio Wireless headphones.
Guided by Beats’ and Balmain’s love of music, the collection now celebrates the diverse and innovative opinions of fashion and music lovers.
“Anyone who has followed history knows that today there are two fundamental truths about our unique DNA: Balmain celebrates strength and beauty in diversity, and considers fashion to be inseparable from music. Knowing that Beats is equally dedicated to these same core values, saying ‘yes’ to our partnership was a no-brainer,” said Olivier Rousteing, Artistic Director of Balmain.
“Looking at music and fashion as completely intertwined simply reflects the way our generation has grown up. We simply can’t conceive of one without the other. Beats understands this too. Obviously, the brand agrees with me that the best of music can only be paired with the best of fashion.”
The new collection from Beats and Balmain offers high-end sound and exquisite design, reflecting Olivier’s iconic style. The Beats Studio Wireless and Powerbeats3 Wireless come in Khaki and Safari colors with metallic gold accents, to represent Olivier’s vision of a dream urban safari. Each product comes with a matching suede case, adorned with a Balmain plaque and Balmain zipper.
To accompany the release of the collection, the two brands have also launched a dazzling and visually stunning new campaign featuring, Kylie Jenner, who beautifully and effortlessly brings Olivier Rousteing’s vision of an ethereal urban safari to life.
“Beats is my favorite brand of headphones. So it’s something I’m passionate about, and I’m thrilled to be part of this campaign,” says Kylie Jenner.
“Music means a lot to me. I think a lot of people can relate to that feeling. No matter what you’re going through, when you put on a song you love, and connect with it, it can completely change your mood and just remotivate you, even if it’s just for a few minutes I love that feeling of escape that music brings us.”
The Beats / Balmain campaign features Kylie Jenner set to the music of breakout artist Jaira Burns.
Listen to her summer hit “Ugly” and the rest of the urban safari playlist created exclusively by Olivier Rousteing for Apple Music, here.
Beats Studio Wireless is an iconic Bluetooth headset with Beats signature sound quality, 12-hour rechargeable battery, sound isolator and built-in microphone.
Powerbeats3 Wireless are wireless headphones designed to motivate you during your sports session. Sweat- and water-resistant, they come with ear loops for protection, RemoteTalk with Siri activation, Bluetooth Class 1 and Apple’s W1 chip for simple, one-step Bluetooth connection, 12-hour battery life and a Fast Fuel function for rapid charging, lasting one hour after just 5 minutes of charging.
Studio Wireless (699.95) and Powerbeats3 Wireless (249.95) available today on Balmain.comand Apple.com (Apple website for safari Studio Wireless and Powerbeats3 Wireless only) and at Colette, Balmain store in Paris.
Cette publication est également disponible en :
