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After scooping the prestigious PRIX ANDAM 2017 last month, which awarded the Parisian men’s and women’s label 280,000 euros, Y/Project’s creative director reveals the AH17 campaign.
Glenn Martens continues his collaboration with photographer Arnaud Lajeunie and stylist Ursina Gysi. The trio shot the campaign on two different continents and photographed people close to Y/PPROJECT and even members of its team.
“Y/PROJET celebrates individuality… the campaign reflects our ideology. It’s about individuals and moments. “
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