Driven by a shared vision of heritage and innovation, BMW Motorrad and Heschung have teamed up to create a unique pair of boots for gentlemen riders.
The two brands, passionate about authenticity, quality and craftsmanship, have designed a boot that is both elegant and technical.
Founded in 1934, Heschung is committed to passing on its passion for “good footwear”. For three generations, it has cultivated this heritage and developed its collections for men and women. This French brand meets the needs of shoe lovers who value style and high quality, combining fine materials with the traditional techniques of Norwegian and Goodyear stitching.
For over 90 years, BMW Motorrad has been creating exceptional motorcycles, true calls to adventure. Committed to innovation, safety and aesthetics, BMW Motorrad never ceases to surpass itself in offering ever greater pleasure and emotion. The BMW Motorrad spirit is “Make Life A Ride”, and the Heritage range and the iconic R nineT perfectly symbolize this approach: combining innovation and tradition, technology and know-how to offer a lifestyle apart.
It’s no coincidence that the two brands, both sensitive to authenticity and functionality, came together on a project for high-quality boots for gentlemen riders.
The result of this unique collaboration is the Rider Boots, a mixed-use boot. Thanks to its patented protection system, a removable strap that fits over the sole by means of a groove device, the Gentlemen Rider can concentrate on riding. The strap protects the shoe from wear and tear caused by the friction of the selector, so he can walk without the discomfort of extra thickness.
Manufactured in Heschung’s workshops in France, the Rider Boots benefit from all the company’s expertise. Particular attention has been paid to every detail: from the full-grain leather to the brass buckle, nothing has been overlooked. This sophistication is also reflected in the presentation: the Rider Boots is presented in its own case, an elegant box and fabric covers designed by BMW Motorrad and Heschung… A complete, refined experience.
Frédéric STIK, BMW Motorrad Department Manager, confirms that “this collaboration between BMW Motorrad and Ateliers Heschung was an obvious choice. Perfectly in keeping with the Make Life A Ride spirit espoused by BMW Motorrad, this Rider Boots offers everyday motorcyclists a true mark of elegance. It has been designed so that style on a motorcycle can be extended to the street and everyday life”.
For Pierre HESCHUNG, President of Ateliers Heschung, “Rider Boots was born out of a shared desire to create a different product, a unique solution for preserving your boots during motorcycle outings, without compromising on aesthetics or style”.
The Rider Boots is available at a PPI[1] of €850 from May 17 in some forty BMW Motorrad dealerships, in Heschung boutiques and corners, and at www.heschung.com.
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