Beefeater, one of the last Gins still distilled in the heart of London, has redesigned its bottle with a more contemporary style and a strong identity. This graphic evolution puts London in the spotlight with a stylized representation of the English capital. This map of the city appears transparently inside the bottle, as a backdrop to the emblematic English Guardsman above the label.
This new design reaffirms the authentic origins of Beefeater Gin, born and bred in London. It perfectly illustrates the blend of tradition, dynamism and avant-garde that is both Beefeater and London.
The signature of James Burrough, creator of the original recipe, can be found below the logo, reminding us that the recipe has remained unchanged since 1863.
For over 20 years, master distiller Desmond Payne has been applying his art to Beefeater Gin, and continues to craft it in the purest tradition. Beefeater has been the world’s most awarded gin for 10 years. 
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