Frédérique Constant and its ambassador Gwyneth Paltrow unveil the new Horological Smartwatch
New York, USA – Frédérique Constant has teamed up with Gwyneth Paltrow for the exclusive launch of the brand’s new Horological Smartwatch collection, which includes a new version for women under the slogan “Move More for Charity”.
NEW YORK, NY – NOVEMBER 02: Actress Gwyneth Paltrow speaks during the Frederique Constant Horological Smartwatch launch event at Spring Studios on November 2, 2016 in New York City. (Photo by D Dipasupil/Getty Images for Frederique Constant) *** Local Caption *** Gwyneth Paltrow
NEW YORK, NY – NOVEMBER 02: (L-R) Gwyneth Paltrow, Aletta Stas, Peter Stas and Charles Best attend the Frederique Constant Horological Smartwatch launch event at Spring Studios on November 2, 2016 in New York City. (Photo by D Dipasupil/Getty Images for Frederique Constant) *** Local Caption *** Gwyneth Paltrow;Aletta Stas;Peter Stas;Charles Best
NEW YORK, NY – NOVEMBER 02: Actress Gwyneth Paltrow attends the Frederique Constant Horological Smartwatch launch event at Spring Studios on November 2, 2016 in New York City. (Photo by D Dipasupil/Getty Images for Frederique Constant) *** Local Caption *** Gwyneth Paltrow
NEW YORK, NY – NOVEMBER 02: (L-R) Gwyneth Paltrow, Charles Best, Peter Stas and Aletta Stas appear onstage during the Frederique Constant Horological Smartwatch launch event at Spring Studios on November 2, 2016 in New York City. (Photo by D Dipasupil/Getty Images for Frederique Constant) *** Local Caption *** Gwyneth Paltrow;Aletta Stas;Peter Stas;Charles Best
Frédérique Constant has unveiled the world’s first Horological Smartwatch for women. Specially designed for women, this sophisticated watch in a reduced format is the world’s first smartwatch with dedicated functions based on the use of hands and vibrator. The main functions are as follows: ACTIVITY, SLEEP, CALL and MESSAGE NOTIFICATIONS. Frédérique Constant encourages women to move more, sleep better and improve their lifestyle.
In early 2016, Frédérique Constant entrusted Oscar-winning actress and well-known philanthropist Gwyneth Paltrow with the role of the brand’s international ambassador for charity. As part of this campaign, Gwyneth has chosen to help the association DonorsChoose.org, which works to improve children’s learning conditions by helping to facilitate their life in the classroom through the donation of books, school supplies and the funding of school trips.
The event
Frédérique Constant and Gwyneth Paltrow invited schoolchildren benefiting from the DonorsChoose.org program to attend a private fitness class given by the actress alongside celebrity fitness coach Tracy Anderson. Held exclusively at the brand-new Spring Studios in New York City, the class was a high-energy affair as Aletta Stas-Bax and Gwyneth Paltrow encouraged guests to join the “1,000 Steps Challenge” in support of DonorsChoose.org. The challenge was to complete 1,000 steps in under 10 minutes to trigger a special donation to DonorsChoose.org. Gwyneth met the challenge by wearing the new Frédérique Constant Horological Smartwatch for women on her wrist, which was connected to a large video screen and displayed both the watch’s key functions and real-time details of the actress’s physical activity.
Gwyneth Paltrow said, ” Frédérique Constant is a brand that inspires me because it knows how to create quality watches while investing so much in charity. These are values that are very close to my heart. . “
The goal was achieved in good spirits, and Frédérique Constant was proud to donate $50,000 to DonorsChoose.org in support of its sports and physical activity program in public schools.
Peter Stas, CEO of Frédérique Constant, said: ” We are delighted to support DonorsChoose.org. Children are our future, and we want to give them a chance to grow up realizing their full potential. Investing in education is fundamental to humanity. Physical activity is essential for a healthy lifestyle. ”
Following this exclusive course, and in keeping with the theme, a special evening was held for over 150 guests, including many New York celebrities, distinguished members of the press and loyal Frédérique Constant customers. During the cocktail party, the $50,000 was officially donated by Peter Stas and Gwyneth Paltrow to Charles Best, founder and CEO of DonorsChoose.org.
” We are very grateful for the support we receive from Frédérique Constant and Gwyneth Paltrow. It allows us to focus on what the teachers need, as they tell DonorsChoose.orgDonorsChoose.org “, said Charles Best. ” Thanks to their help, many more classrooms will have the equipment they need to enable schoolchildren to learn in the best conditions throughout the United States. “
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