WHEN GENEROSITY BECOMES A SOURCE OF INSPIRATION
Even far from his native Mediterranean, Azzedine Alaïa has never lost his taste for celebration and his deep attachment to the collective.
On the contrary, he has made it a principle of life.
As if the adventure of creation could only take place collegially.
And only made sense if shared with those he loves.
“My fragrance is the complex architecture of my most paradoxical sensations, offered to me by the beautiful encounters of my life”, declares Azzedine Alaïa.
When the Couturier speaks of his fragrance, it is generosity that comes to mind.
So what could be more natural than for him to make a gift of it to women, renewing his declaration of love.
From the simplest attention to the most generous gesture, giving at Alaïa speaks for itself.
To celebrate this art of generosity, ALAÏA PARIS Eau de Parfum is adorned with a couture gift box.
The Perforé Alaïa, a geometric pattern emblematic of the couturier’s fashion, has become an iconic piece of jewelry.
The magic of gift-giving takes on a whole new meaning, as packaging becomes an art form and the gift box itself becomes a present.
Cette publication est également disponible en :
