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At the last Fashion Week in March 2016, we witnessed an unconventional event. The first presentation of the Ferrari Concept brand.
Ferrari Concept presented its first collection in a quirky American Dream Strip Club venue. After a few more or less tasteful strip teases, some very 80’s models invaded the room.
Ferrari Concept is an American brand, supported by Ferrari, so the brand’s position in the underground and on-trend is a complete mismatch.
The silhouettes are masculine and feminine, the accessories modern and the look totally 80’s.
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