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RIHANNA REMIXES URBAN CULTURE AND JAPANESE TRADITION WITH A YOUTHFUL, DARK AND BOISTEROUS CHARM
Amidst the elements and a vibrant backdrop, cold-weathered models shivered their way down the catwalk to present the first FENTY PUMA BY RIHANNA collection. Reflecting the personality of its artistic director, the first season orchestrated by Rihanna surprises and detonates with a complete collection of shoes, clothing and accessories for men and women.
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- NEW YORK, NY – FEBRUARY 12: Model Gigi Hadid walks the runway at the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for FENTY PUMA)
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- NEW YORK, NY – FEBRUARY 12: Model Naomi Campbell attends the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by Dimitrios Kambouris/Getty Images for FENTY PUMA)
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- NEW YORK, NY – FEBRUARY 12: A model walks the runway at the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by Kevin Mazur/Getty Images for FENTY PUMA)
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- NEW YORK, NY – FEBRUARY 12: A model walks the runway at the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by Kevin Mazur/Getty Images for FENTY PUMA)
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- NEW YORK, NY – FEBRUARY 12: A model walks the runway at the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by JP Yim/Getty Images for FENTY PUMA)
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- NEW YORK, NY – FEBRUARY 12: A model walks the runway at the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by Kevin Mazur/Getty Images for FENTY PUMA)
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- NEW YORK, NY – FEBRUARY 12: Models walk the runway at the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by Kevin Mazur/Getty Images for FENTY PUMA)
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- NEW YORK, NY – FEBRUARY 12: Models walk the runway at the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by Kevin Mazur/Getty Images for FENTY PUMA)
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- NEW YORK, NY – FEBRUARY 12: Models walk the runway at the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by Kevin Mazur/Getty Images for FENTY PUMA)
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- NEW YORK, NY – FEBRUARY 12: A model walks the runway at the FENTY PUMA by Rihanna AW16 Collection during Fall 2016 New York Fashion Week at 23 Wall Street on February 12, 2016 in New York City. (Photo by JP Yim/Getty Images for FENTY PUMA)
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